What Does Misselling Mean?

The term refers to a problematic and arguable practice from the point of view of ethics, meaning that a salesperson or another businessman misleads an investor by giving a misrepresentation of a certain product or service. This usually means hiding or simply not mentioning some important data about the product/service, or not telling the truth of its characteristics.

Misselling means the salesperson is not interested in making an ethical deal; he does not care about the rights or the situation of the customers. The only aim this businessman has is to make the sale as soon and as advantageous as possible.

Therefore a salesperson may choose the deceptive way of describing and presenting a product as something that the other party needs by all means, although the common sense might say totally the opposite.

Misselling Explained

Misselling can very often be encountered by those who work with life insurances. A typical case of misselling would be a person whose spouse has already died, who has no children, but has a large sum of money to be invested. If one thinks logically, this person does not need a whole life insurance by all means. However, some salesperson would say the opposite.